![]() ![]() ![]() Reductionism reveals the essence of a design and that simplicity can make even the most unorthodox ideas into timeless favourites.Īround the time that the Air Presto was created, a sense of freethinking, pre-millennial spirit was at work. 'More through minimalism' has been a creative mantra. Each shoe helped instigate the next movement. An ankle embracing Air Huarache design became an unexpected bestseller in 1991, while 2000’s Air Presto had fearless looks that made it a cult classic. 1988’s Air Flow was a neoprene running tight for the foot. The ground breaking Sock Racer from 1985 - a strapped-down sock on a sole that was far ahead of its time - was deliberately different, down to its black and yellow bee-like colourway. A stretch mesh forefoot on 1979’s Bermuda runner played with new form. Nike co-founder and habitual innovator Bill Bowerman removed the stitches that gave the company’s original athletic muse, Steve Prefontaine, blisters for the one-piece forefoot of the Pre Montreal Spike in 1973. There have been several signs marking the route to this silhouette. Sock-like comfort has been a mission since the 1970s, and it’s an element that created a seamless story that brings us to the present day. The world has only just caught up with the look and feel of the Sock Dart, but it’s a shoe with a significant history. Despite that hushed launch 12 years ago, the Sock Dart is still making noise.Įvery chapter in the Nike design narrative passes the baton for the next wave of innovation. ![]() This pure showcase of 'more through less' arrived with a whisper. ![]()
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